It feels like barely a week goes by sometimes without someone bringing out a new online fitness plan! They’re becoming big business as a cheap alternative to personal training and more traditional exercise plans from the likes of Men’s Health & Women’s Health. One thing’s for sure – we’re all lapping them up! The likes of The Body Coach, LDN Muscle and Kayla Itsines have sold literally hundreds of thousands of plans between them. And the results speak for themselves with their Instagram feeds bursting at the seams with some incredible transformations (I’ve posted about before & after photos here). So I thought it was time to take a closer look at what each of them offers and whether you should purchase. Read on for my fitness plan comparison review of The Body Coach, LDN Muscle & Kayla Itsines fitness plans!

Why did I choose these three? They’re three of the biggest fitness plan providers out there. Kayla Itsines is stratospheric with over 4m Instagram followers alone globally, The Body Coach is massive in the UK with over half a million, whilst LDN Muscle has a respectable 100k+. But it’s not just about the numbers, because I think each of these guys offers something slightly different depending on what you are looking for and your level of experience.

Fitness Plan Comparison Review

Joe Wicks

Joe Wicks aka The Body Coach

The Body Coach

In a nutshell: If you didn’t already know, personal trainer Joe Wicks aka The Body Coach shot to fame with his clever #leanin15 Instagram videos showing him prepping his healthy meals in a catchy rapid-fire format. His 90 Day SSS Plan (Shift, Shape & Sustain) has delivered over 50,000 transformations and is growing rapidly. The plan has 3 phases which are focused on first helping you lose weight, then toning up and finally (big surprise)… sustaining your progress. The Body Coach’s unique selling point is really the fact that they supply you with LOADS of meal plan recipes. I would argue that it’s almost more of a diet plan than a fitness plan as the workouts are primarily cardio-based HIIT with instruction videos on Youtube, although there is more weight training in phase 2.

Price: £147 ($210) for the 90 day plan.

Positives: Loads of recipes. Helps you to eat healthier and understand how to improve your nutrition. Each plan is customised to you in terms of the eating plan recommendations and you have continual support from the Body Coach team throughout the 90 days.

Negatives: Doesn’t tell you your individual macros or explain how to do your nutrition by yourself. Not much focus on resistance / weight training until the later stages so unlikely to help you build much muscle.

Good for: It’s all about the food. If you are a complete newbie to nutrition and how to eat healthily, or you are primarily trying to lose weight. Not so great for experienced gym goers or people trying to take their fitness and physique to ‘the next level’.

LDN Muscle

LDNM’s comprehensive Cutting Guide

LDN Muscle

In a nutshell: The team at LDNM are building an increasingly large following (over 100k on Twitter) with their brand of tell-it-how-it-is, 100% natural, practical approach to health & fitness. Formed by two sets of brothers, their formula is based on passing on real advice drawn from their years of experience of training and getting into great shape, whilst also managing busy day jobs. In contrast to The Body Coach, there is much greater emphasis on explaining how to actually create your own nutrition plan properly, rather than just giving you set recipes. Their guides are all about giving you a detailed weight training programme and schedule to guide you towards your objectives. This includes detailed photos and guidance on proper technique.

Price: Prices start at £65 ($93) for the mens 12 week week Cutting Guide and the 12 week Bikini Guide also for £65 ($93).

Positives: Detailed weight training programme. Helpful knowledge and advice on how to approach your overall health and fitness. Guidance on how to calculate your macros and what split of protein / carbs / fats to eat based on your body type.

Negatives: No set recipes included in the pack, but they do give you an example meal plan to get going. Some of the workouts are arguable a little overly complicated and someone who is new to weight training may find them challenging to follow. Plans are not individually customised so it’s a ‘one size fits all’ approach.

Good for: Someone who doesn’t want to just lose weight but make a fundamental change to their physique and understand how to eat and work out properly. Good for building muscle.

Kayla Itsines

Kayla in action

Kayla Itsines

In a nutshell: With 4.3m followers on Instagram I think it’s fair to say that Australian trainer Kayla Itsines is something of a fitness phenomenon. Famous for her Bikini Body Guide (BBG), this is one for ladies only and Kayla has delivered countless transformations as you can see from her feed. The BBG is split between her 12 week workout plan and her clean eating plan. You can buy them separately or as a bundle. Like the LDNM plans, Kayla Itsines gives you a detailed workout schedule focused around both resistance and cardio training to transform your physique. This is one of the best presented guides out there and has great pictures showing you how to do all the exercises properly.

However, I should also mention the new “Sweat with Kayla” app which has a monthly subscription fee and gives you a clear and detailed day-by-day planner for both your meal plan and workouts.

Price: The workout and meal plan Bikini Body Guide bundle is AUS$119.97 (£60 / $84). The monthly app subscription is £14.99.

Positives: Clear and detailed workout plans and balanced approach to both resistance and cardio training. Lots of general health and fitness advice, tips and general knowledge. Easy to follow meal plans in the clean eating guide.

Negatives: Takes a ‘one size fits all’ approach, not individually customised. Monthly app subscription can start to add up.

Good for: Those trying to lose weight or build a more toned physique.